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Building An Authentic Brand Challenge
Building An Authentic Brand Challenge
WELCOME (0:18)
About the Challenge (1:45)
A Bit About Your Instructor (1:19)
Module 1
The Importance of Brand Authenticity (0:05)
What is Authenticity? (1:25)
What Is Brand Authenticity (1:41)
Why It's So Important (2:02)
CHALLENGE | Brainstorm the Importance of Brand Authenticity
Module 2
Defining Your Brand’s Purpose
Assessing Your Brand’s Authenticity (0:03)
Seven Anchors of Authenticity
What Are Your Anchors?
The Importance of Purpose
Originality in Your Brand
Being Inspired
The Importance of Protection
What Are You Doing to Protect Your Clients?
Module 3
Defining Your Brand’s Authenticity
That's All Folks!
The Key to Authenticity
Create What Your Customers Value
Is Your Brand Authentic?
Developing Authenticity
Why It's So Important
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